So, the last ever Harry Potter book will be published on July 21st. You need to start planning now to ensure your business gets publicity from what is going to be a huge event. I went to a midnight book shop opening when the last one launched, and it was huge – I simply could not believe how many people and photographers were there!

If you have a book store, you need to work especially hard on this to ensure you are doing osmething bigger and better than the chain stores. If you own a business near a book store, ask yourself if a crowd of excited people stood outside your shop for an hour before the book is launched, will buy whatever you are selling (and that’s a definite yes if you sell food & drink).

If you have a business that’s totally unrelated, what else could you do? Could you do a competition to give away the first place in the queue at your local bookshop? Could you publish a list of the top 10 guesses for the last sentence of the book? Could you start a character death sweepstake?

You’ve got plenty of time till the launch, but you need to have your plans in place soon to ensure you beat the competition.

This entry was posted on Thursday, February 1st, 2007 at 8:15 pm and is filed under Publicity ideas, Word of mouth publicity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.