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Can restricting something make it popular?

If you can create a perception that there is a restriction on something can that make it more popular?

This new advert of some model writhing in bed has been banned, and now it’s all over the media, getting a load more free exposure than it would have done as an approved advert.

The Fat Duck in Berkshire is an amazing restaurant with a limited number of covers meaning it is constantly booked up three months in advance. The phones go mad every morning as another date is released.

What can you do with your business to restrict something and create a demand?

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This entry was posted on Thursday, August 7th, 2008 at 12:22 pm and is filed under Publicity ideas, Word of mouth publicity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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