NEW ONE DAY SEMINAR FOR THERAPISTS AND SALON OWNERS ONLY
Here’s the answer to getting all the extra business you need for your salon or therapy business – making you significantly more profit in the next 12 months GUARANTEED
Learn about the five pillars of Direct Response PR Marketing and how to use them to grow your business quickly and efficientlyThese are the only one day seminars Publicity Heaven will be running for therapists and salon owners in 2010Thursday 24th June and Monday 5th July |
Paul Green
Dear ambitious salon owner or therapist,
Can you imagine how exciting it would be to go into your business every morning knowing you had plenty of clients lined up, all paying top prices for your treatments?
Or how confident you would feel about investing in new equipment or staff when you knew how to switch on a stream of new clients whenever you needed to (and a powderful way to guarantee that each new client spent at least £1,000 with you).
What if you could send out just one press release to a journalist – and as a result directly generate £10,000 of extra sales? How about if clients started ringing you up to book treatments, because they had read about your business in a national magazine?
Maybe you’d be most excited by the significant amounts of revenue generated from your website, as you put in place a tried and trusted system to drive website traffic and directly turn a large number of those visitors into paying clients?
It’s time to significantly improve the performance of your business
These things are not only possible for your business, the results are relatively easy to achieve. And I know that because I do them for many of my private clients every month. But of course there’s a limit to how many private clients I am able to take on at any one time (which is why they each pay me £2,000 a month). So now I want to show you exactly how to improve your marketing, generate your own free publicity and turn it all into leads, sales and profits during a brand new free one day seminar. There are five pillars of Direct Response PR Marketing that you must put in place in your business. Don’t worry if getting good public relations looks difficult. There is an easy way to generate £100,000 of free publicity in 12 months or less (and by that I mean free space in newspapers, magazines, radio and TV that would cost at least £100,000 if you had to buy the advertising space… which of course you won’t have to). You’ll see the exact publicity system I use for my private clients day in, day out. Yes you have to do a little work, but I promise – if you can run a business, you can easily operate this system.
Here are the five pillars of Direct Response PR Marketing
that will be revealed to you at the free seminar1. Make your therapy business famous:
If you are a business owner in one of these areas, this seminar is designed specifically for you:
2. Drive significant levels of website traffic:
A couple of years ago I sent out a single press release for a private client that attracted one million unique visitors to their website… in ONE WEEK.
You’ll learn how to do exactly the same in your business. I’m not going to promise you will be able to get one million visitors in a week. But you can certainly use this clever strategy to achieve that over a year. That works out at just under 20,000 unique visitors a week!
- How one press release sent to just one journalist drove one million people to a website – in one week
- The easy way to get journalists to publish and endorse your website address
- How to build traffic-attracting web pages quickly and easily without the need for an expensive web designer (if you want to use a designer, you’ll know how to brief them properly and measure the effectiveness of their work)
- The top 21 recommended sources of web traffic
- How to find out exactly what your potential clients are searching for online
3. Turn PR coverage into a significant new revenue stream:
Most PR agencies say that PR cannot be used to generate leads and sales. Absolute rubbish. In fact you MUST use PR to generate leads and sales or you are wasting your time (being featured in the media for the sake of it is called vanity PR and must be avoided at all costs).
I have a proven PR lead generation system to demonstrate to you. You’ll be so excited to come into work in the morning and discover new potential clients who have heard about your business through the media, visited your website, and been motivated to leave their details with you… especially when you put into action the second part of this system which turns leads into profitable sales.
- Why your current method of generating leads is dramatically restricting the growth of your business
- The exact system I use in my business to generate leads (4,012 leads in just over six months)
- How to successfully handle hundreds of enquiries a day without needing extra staff
- The reasons why people aren’t enquiring about your services right now – and how to fix that
- How to generate new revenues whenever you want, even if your marketing is “switched off”
4. Be perceived as the number one expert in your industry:
No matter how big, small, new or old your business is, or how many other therapists there are doing the same thing, there is a way to differentiate from your competitors that can never ever be copied.
It’s a clever strategy that will ultimately result in journalists from national TV and radio stations, magazines and newspapers contacting YOU… and recognising you as the number one expert in whatever treatment you do. That’s a powerful position to occupy in the minds of your clients and prospects.
(And there’s no need to worry that you will feel like a ‘fraud’ positioning yourself as the number one expert in your industry. It’s a common feeling, and I have a number of proven ways to help you remove your discomfort).
- Why clients choose your competitors over you, and the 10 minute fix
- The three Ps that every successful therapy business or salon puts in place (whether they realise they’ve done it or not)
- The specific tools used by business owners to demonstrate their expertise
- Why your current USP (Unique Selling Proposition) is most likely weak and may actually be damaging your business
- How the internet has destroyed the USP most businesses use
5. Profit from social media and online PR:
Your prospective and current clients are calling out for you to interact with them using the social media platform that is most relevant to them.
There are so many benefits to interacting in this way. It gives you an opportunity to turn clients of your business into passionate fans. And they will make the job of convincing new customers to buy from you the first time so much easier.
- Why you must have a social media strategy, no matter what kind of therapy you provide
- How to turn clients from everyday purchasers into massive fans of your business
- The right way to identify and tap into the social media networks your clients are using right now (Twitter, LinkedIn, Facebook etc)
- The online PR mistakes that will waste your time and money
- How to do online PR that attracts web traffic, but also gets attention in the offline media such as newspapers and radio stations (clue: it’s not the free press release or article submission sites)
Are you really serious about making this the year that your business changes for the better?
And by that I mean…
- Your marketing and website working harder while you work less
- Your clients recognising that you are THE expert in your industry
- Journalists beating a path to your door to give you free publicity
- Your business having an efficient way to turn all this attention into leads, sales and profits
… if so, then this new one off seminar is for you.
Return on investment is assured“This workshop was extremely useful and practical. Packed full of inside knowledge. Really applicable to therapists who need to develop and grow their business to its full capacity and potential.” Maria Clyne, Harley Street addiction specialist and clinical hypnotherapist
Publicity Heaven private client What you need to do and how to do it“As a therapist I found today to be especially useful. It will help identify and expand what I need to do together with an action plan of how to do it. Working with other therapists was especially interesting as we can support and help each other.” Suzie Thomson, Melville Clinic
Publicity Heaven Accelerated Client Worth a day away from the clinic“Paul’s seminar is jam packed with very useful ideas – but more than that. There’s one idea that I know will bring in a heap of business. Well worth the travel and day away from the clinic.” Gary Foster, Bedford Hypnotherapy Clinic
Publicity Heaven seminar client Ten-fold return on investment“I was very enthusiastic about coming to Paul’s seminar, but I didn’t expect such a content filled day with so much useable information. I have absolutely no doubt that when I put the info I have learned today into action, I will reap the financial rewards ten-fold.” Spencer Cuckney, FitnessMaster
Publicity Heaven seminar client |
PAUL’S “21x YOUR INVESTMENT” RISK-FREE GUARANTEE:
You’ll learn how to generate at least £1,000 of extra revenue in one day – or your money back
I’m so confident that you are going to love this seminar and walk away with a series of powerful actions to change your business, that I will put my money where my mouth is.
At the end of the seminar, if you do not feel that you can put the techniques you learn into action and get at least £1,000 worth of extra revenue for your business, then tell me or one of my team, and I will write you a cheque for a complete refund there and then.
No quibbles. No ifs or buts. A cheque for the full amount (including the vat) in your hands immediately. Guaranteed.
There is no risk of attending this seminar.
Secure your place now while tickets last
One day seminar 10am to 5pm Thursday 24th June 2010 The stylish Village Hotel Elstree, postcode WD6 3SB 5 mins drive from the M1 junction 5 Only 50 places available at each seminar
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So now that you are ready to put in place the Direct Response PR Marketing System and significantly improve the performance of your business, here are two ways for you to secure one of the limited places on this new seminar.
1) BOOK ONLINE USING YOUR CREDIT OR DEBIT CARD
Press the button below to access the secure order form. This is the fastest and easiest way to book
2) BOOK OVER THE PHONE
Phone Clare in my office and pay over the phone with your credit or debit card. Call 08452 303049 (9am to 5pm weekdays)
BONUS: You’ll get a valuable free gift worth £150.00 sent to you in the post
Once payment has cleared, confirmation of your seminar place will be posted to you along with all the details you need, and an exclusive free Direct Response PR Marketing manual worth £150.00.
I’ll also include a free CD recording of the manual in case you’d rather listen to the valuable information in your car, or perhaps rip it to your iPhone or MP3 player.
Please do read the manual or listen to the CD before the seminar. It will give you a huge head start on the valuable information you’ll be learning.
Hurry, take action today
I urge you to take this opportunity to switch on a profitable stream of free publicity for your business that turns directly into leads and sales.
Look forward to meeting you at the seminar.
Paul Green
Publicity Heaven
P.S. At this one day seminar just for therapists and salon owners you’ll learn the five step Direct Response PR Marketing System and how you can put it into place in your business.
Any business can attract £100,000 of free publicity; one million website visitors; a relentless flood of leads; and be perceived as the number one expert. This seminar shows you how.
Plus you’re guaranteed to use what you learn in one day to generate at least £1,000 of extra revenue – or your money back in full, instantly.
Secure your place now for just £47 plus vat, and get a free manual and CD worth £150.00 posted to you before the event.
Your information is 100% safe and will never be sold or rented. Publicity Heaven will keep in touch by email and post. If you’ve had enough, it’s easy to unsubscribe. We’ll shed a tear but won’t bother you… promise.