PR training by experienced former journalists

If you run your own business or work in a marketing role, you will need to develop a set of public relations skills.

This will give you the ability to promote and market your business using some of the most powerful and credible marketing methods available.

With these media skills courses from Publicity Heaven, you will learn why PR is so powerful, and how you can tap into that.

 

Essential media skills

In this one day course you will learn the basics of PR, the tools of the trade, how to write a press release, the five unbreakable rules of PR, and how to develop a public relations strategy for your business.

That means that by the end of the course you will be able to understand what journalists want and how to give it to them – plus turn all the attention from PR into valuable sales leads.

PR training is personalised to your business and costs £997 + VAT  per delegate. Enquire now. 

 

Advanced media skills

This one day course follows on from the essential media skills course, and will teach you how to maximise your PR coverage.

You will learn how to successfully plan for and handle journalist interviews, a publicity crisis, and look at the growing influence of Online PR, and how it can significantly improve the performance of your website.

Training is normally done by Publicity Heaven’s Paul Green, who was a journalist, presenter and editor for 13 years, and has a Diploma in Performance Coaching.

PR training is personalised to your business and costs £997 + VAT  per delegate. Enquire now. 

 

High level media training for senior executives and professional communications staff

Senior staff of major businesses, charities and authorities can frequently find themselves in difficult interview situations.

The larger or more important the business, the more likely it is that a journalist will use clever tricks to elicit a specific response. A momentary lapse in judgement can paint the business in a bad light and do hundreds of thousands of pounds damage to your hard won reputation.

Publicity Heaven runs two high level courses, aimed at senior executives and professional communications staff.

The journalist trainers have more than 30 years’ media experience reporting and presenting for newspapers, commercial radio and BBC radio.

Courses can be run at any location in the UK.

 

One day course: Advanced broadcast and media interview skills

You will learn a set of high level practical skills to ensure you get the most out of every single radio or newspaper interview.

Your new awareness of the media will give you the ability to not just handle any interview, but ensure your organisation gets its message across in an effective and powerful way.

Understand the many different types of interviews, how to prepare for them, and opportunities to look out for. Learn to anticipate negative questioning and always have the right reply to hand.

This training is fully hands on. You’ll be learning new skills and practicing them immediately. 

The day’s agenda includes:

• Understanding journalists and different types of interviews
• Preparing for an interview
• Practical: newspaper interviews, and review
• Ensuring you get your message across
• Practical: pre-recorded radio interviews, and review
• Battling nerves
• Practical: live radio interviews, and review
• Practical: live radio interviews 2, and review
• How to analyse your performance and continually improve

 

Each day’s training is strictly limited to four delegates only.

Training is personalised to your business and costs £1,227 + VAT  per delegate. Enquire now. 

 

One day course: Media damage limitation skills

You will learn how to handle any media interview during a crisis – even if your organisation is in the wrong.

This training is fully hands on. You’ll be learning new skills and practicing them immediately.

This course is only open to delegates that have previously completed the Advanced Broadcast Skills, and each day is strictly limited to four delegates only.

The day’s agenda includes:

• Preparing for a crisis
• Essential do’s and don’ts
• Practical: newspaper and pre-recorded radio interviews, and review
• Action and consequence
• How to avoid libel
• Practical: crisis situation planning and live radio interviews, and review

 

Training is personalised to your business and costs £1,227 + VAT  per delegate. Enquire now.