Spend an intensive two days working ON your business rather than IN it

The two day Intensive Business Focus event
Thursday 23rd & Friday 24th September 2010
Village Watford Elstree (postcode WD6 3SB)



The three keys to success in your business are opportunity, knowledge and action.

Here’s your unique opportunity to significantly improve your marketing and business growth
knowledge, and take urgent action to change your business for the better.

Join Paul Green and a small number of other like minded business owners to spend an intensive two days working on your business, rather than in it.

During the two day Intensive Business Focus event you will learn how to implement the proven and effective Direct Response PR & Marketing Strategy:

1) How to make your business famous with an endless stream of valuable, credible free publicity

2) How to drive significant levels of website traffic

3) The highly efficient and automated lead generation strategy that works for any business

4) How to be perceived as the number one expert and put in place an unbeatable USP
(Unique Selling Proposition)

5) The way to profit from social media like Twitter and LinkedIn, plus online PR

6) How to write adverts and sales letters that get stunning results

Plus you’ll discover at least 99 other proven marketing and business growth methods, including:

  • How to put in place an automated system to generate qualified leads
  • The most efficient way to capture data

  • How to build a database of prospects
  • Why you must follow up prospects with email marketing

  • The right way to use direct mail
  • How to understand key buying points

  • How to get clients to tell you their problems and invite you to fix them
  • When to use telesales to warm up prospects

  • Why you must segment your database
  • How to remove buyer’s remorse

  • The way to get your staff to efficiently up sell and cross sell clients without having to think about it
  • How to generate extra revenue from prospects that say no with a down sell

  • Easy ways to attract more website traffic
  • Why a mix of offline and online marketing is the strongest way to generate revenue

  • How to get a return on investment from pay per click advertising
  • How social media can be used to build a community among prospects

  • How to really judge the effectiveness of advertising
  • The new way to judge potential clients by their lifetime value

  • Why sales letters are such a powerful marketing tool
  • How to write press releases that journalists want to receive

  • Which insider PR tools you must use
  • How to remove the barriers to purchase for your clients

  • The way to reverse the perceived risk of buying from your business
  • Why your business struggles to differentiate itself – and how to fix the problem

  • The easy way to write an article or sales letter, even if you think you can’t write
  • How to create a 12 month email newsletter calendar

  • The way to grow faster using joint ventures
  • 10 essential Search Engine Optimisation (SEO) techniques

  • Smart ways to generate more revenue from your existing clients
  • The position you must hold in your clients’ minds

  • How to put on an attention grabbing publicity stunt
  • The way to build a new stream of recurring revenue

  • Which newswires to use for PR and SEO
  • 12 ways to boost website traffic instantly

  • How to boost profits by giving things away for free
  • How to make more money by reducing the number of potential clients

  • Pricing your product or service for full profit potential
  • Tracking and measuring your marketing quickly and easily

  • Effective ways to take your marketing to the streets
  • Why blogging is still valid to attract traffic and generate sales

  • How to answer any question a journalist might ask you


Your £10,000 better than risk free guarantee

Your guarantee
If by lunchtime on the first day you’re not convinced that this Two Day Intensive Business Focus event will help you generate at least £10,000 worth of extra revenue for your business, then tell me or a member of my team and we’ll refund the money you paid to attend – plus give you £100 for your trouble.

All you have to do is swap the notes you have taken in return for your refund cheque there and then. You’ll be free to leave immediately. No quibbles, no hassle. That’s what makes this event better than risk free.

Your investment

The 2 day Intensive Business Focus event is £289 plus vat.

Click here to secure your place

Testimonials


"The level of press coverage surpassed expectations with features in local newspapers and radio stations. The press release was supremely effective."

Matt Taylor, Cambridgeshire Sports Physio & Health Care Clinic

"Over the last year we have found Publicity Heaven to be a reliable and trustworthy company, promoting our brand in the marketplace in a professional manner."

Paul Hickmott, Boyall Graphics