Publicity Heaven » The X Factor http://www.publicityheaven.com Expert help from media insiders Thu, 17 Feb 2011 08:11:08 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Two fantastic PR-generated stories in the news http://www.publicityheaven.com/in-the-news/two-fantastic-pr-generated-stories-in-the-news/ http://www.publicityheaven.com/in-the-news/two-fantastic-pr-generated-stories-in-the-news/#comments Mon, 15 Dec 2008 10:38:10 +0000 Paul Green http://www.publicityheaven.com/new/?p=678 It’s always pretty easy to spot a story in the news that’s a PR-generated idea.

Two great examples over the weekend.

A small pizza restaurant chain created pizzas featuring the faces of the The X Factor judges.

And firebox.com introduced a wrapping service called CrapWrap, where the wrapping is done badly by men.

Brilliant!

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