One of our clients is featured in the main story on page 3 of today’s Daily Star.

It’s a fantastic piece of coverage, and it’s triggered other newspaper, internet and radio coverage.

So why did this story work so well?

It’s topical: Our client understands the topical nature of PR, and put this game together quickly. Heather Mills is the biggest story around at the moment, making this story perfect. This time next week the opportunity will have passed.

It’s timely: The days around bank holidays can sometimes be quiet for the media. This is a good time to suggest a strong story based round something fun or quirky.

It’s got legs: Daily Star readers are unlikely to buy from our client. However the coverage has acted as a powerful springboard, allowing us sell this into other more relevant media. Because our client makes these games, it’s also great for their reputation to be able to demonstrate national attention to one of their games.