Posts Tagged ‘newspaper’

How to get on page 3 of the Daily Star

Tuesday, March 25th, 2008

One of our clients is featured in the main story on page 3 of today’s Daily Star.

It’s a fantastic piece of coverage, and it’s triggered other newspaper, internet and radio coverage.

So why did this story work so well?

It’s topical: Our client understands the topical nature of PR, and put this game together quickly. Heather Mills is the biggest story around at the moment, making this story perfect. This time next week the opportunity will have passed.

It’s timely: The days around bank holidays can sometimes be quiet for the media. This is a good time to suggest a strong story based round something fun or quirky.

It’s got legs: Daily Star readers are unlikely to buy from our client. However the coverage has acted as a powerful springboard, allowing us sell this into other more relevant media. Because our client makes these games, it’s also great for their reputation to be able to demonstrate national attention to one of their games.

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Posted in In the news, PR and publicity, Publicity ideas | No Comments »

‘Local heroes’ is a great move for Gordon

Wednesday, July 25th, 2007

A great publicity move by Gordon Brown today (MediaGuardian, free registration required).

He’s announced he wants local newspapers and radio stations to get their readers and listeners to nominate local heroes for the honours’ list.

Not only could this kill off the cash for honours scandal and produce a more deserving list of winners, but Brown is acknowledging how important and powerful the local media still is.

The trick to get coverage in the local media is to generate great story ideas that are relevant to their target audience – local people. That’s exactly what he’s done here.

Good work.

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Posted in Good PR, In the news | No Comments »

Pick your medium carefully

Thursday, April 26th, 2007

This article about businesses on MySpace is nearly a year old, but a good read regardless.

It’s a great example of picking your medium carefully, especially if you are trying to appeal to consumers. If your company is trying to be perceived as “cool”, appearing in your local paper could send the wrong message.

Actually, putting the wrong kind of content in the right medium could be just as damaging – if you wrote in a formal way on MySpace, that would be disastrous.

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Posted in PR and publicity, Social networking | No Comments »

An easy way to keep up-to-date with newspaper changes

Wednesday, October 4th, 2006

ke any project, you need to do research on your target media when you start trying to get publicity. I’ve just found a very very handy tool on a website called Hold the Front Page. This is the news website for the regional press, and contains a very handy search feature which gathers the news stories it has written about newspaper title.

A very organised way to present the information, and ideal for you to keep up with staff changes etc.

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Posted in PR and publicity | No Comments »

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