I make myself available to the media for comment on PR and marketing stories (it’s a great PR strategy to be a media expert and react to stories… primarily because the media come to you).
Just had a call from BBC WM, the regional radio station for the West Midlands.
Would I do a live interview this afternoon about this Tesco publicity stunt? Absolutely!
But 5 minutes later, another call from the BBC… seems they have gone for another PR expert instead. Some bloke called Max Clifford… personally, haven’t heard of him.
(actually I’m delighted to be on the same press contacts list as Max Clifford! And the BBC were lovely in the way they ‘let me down’, promising to turn to me for help in the future. Nice people)
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