It just goes to prove that well written press releases with a great story can have a long life. The magazine had clearly been saving this one up for a weddings feature they were working on.

Thanks to the internet, your press releases can also live on as pages on your website. Not only will they be of interest to people who visit the site, but they can attract new traffic in the first place. Search engines like sites that are adding new relevant content. And that’s what press releases are.

There’s a story on The Wise Marketer (free registration required) which sasya a study has found magazine readers are more likely to be advocates of products they read about in a magazine.

The study focused on Stuff magazine. Some highlights:

• Stuff readers surveyed were 72% more likely to have made a recommendation regarding technology in the last 12 months
• 83% of Stuff readers encouraged at least one person to act on their recommendation compared to only 45% of non-readers
• For the technology category, 81% of Stuff readers are influencers