While flicking through a magazine this morning looking for a promised client credit, I found unexpected coverage for a different client. It was from a press release we sent out in June (and this was the October edition of the magazine).

It just goes to prove that well written press releases with a great story can have a long life. The magazine had clearly been saving this one up for a weddings feature they were working on.

Thanks to the internet, your press releases can also live on as pages on your website. Not only will they be of interest to people who visit the site, but they can attract new traffic in the first place. Search engines like sites that are adding new relevant content. And that’s what press releases are.