Posts Tagged ‘Guardian’

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Generating publicity off the back of a hot story

Tuesday, June 12th, 2007

Another great example of piggybacking a hot story in today’s MediaGuardian (free registration required).

Q Research surveyed a load of kids about the new London 2012 logo – and discovered most of them hated it.

When you’re reading the paper or watching a news bulletin, is there a story that your business is uniquely placed to respond to? If you operate in a local marketplace, local response to a national story can often be a good way of getting publicity… and you’re giving the local journalists a nice easy relevant local angle.

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Posted in In the news, Publicity ideas | No Comments »

Space hopper world record broken

Monday, April 16th, 2007

UKTV Gold breaks a world record with a publicity stunt that reinforces their new on-screen branding, of space hoppers (MediaGuardian link, so registration required).

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Posted in In the news, Publicity stunts | No Comments »

Viral videos jump into the mainstream media

Wednesday, November 29th, 2006

Viral videos seem to have made the jump into the mainstream media this week. A viral video is a little clip that spreads from computer to computer (like a virus), as people pass it on to each other.

Media Guardian has launched a new viral video chart, (register for free to see this article) and UKTV G2 has actually launched a programme highlighting them.

Publicity oppotunities for you here? Maybe, but viral videos are by their very nature all about the content, making them very hard to force.

Although it’s entirely possible… smashing up a new Playstation 3 in front of people who’ve been queueing 18 hours to buy one, very funny!

Would certainly be worth you tracking what’s in the viral chart each week to watch trends change.

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Posted in In the news, PR and publicity, Publicity ideas | No Comments »

PR lessons from mine disaster

Thursday, January 5th, 2006

The king of UK PR, Mark Borkowski, talks about the PR lessons to be learnt by the terrible information cock-up at the mine disaster in the States, on MediaGuardian (note, you need to register to see it).

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Posted in Bad PR, In the news | No Comments »

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