Saw a few April Fools jokes yesterday. T4 on Channel 4 did a good one where a child actor’s father “stormed onto live telly” to complain about inappropriate questions, and ended up punching the presenter Steve. Google seem to have been busy doing a few, including free broadband that uses your plumbing and Gmail Paper, to send your email messages to you in the post.

Haven’t had chance to read yesterday’s paper yet, but I can virtually guarantee each of them will have a good one, especially since the Sundays only get an April 1st every few years.

I’ve said before, it’s worth every business doing an April Fool’s joke on their customers. It helps them feel part of your family. Jamie Harrop emailed me to reveal a website he helps moderate called WebHosting Talk, was planning to make the users think some technical errors had been made. They would be able to see a “private” staff chat area, with posts including a free trip to Las Vegas for the volunteers that moderate, and a clever discussion thread that would look like the usrname of the person viewing the thread was about to be banned.

Clever stuff – and Jamie emailed an update: ” I just wanted to let you know that the April Fools joke at WebHostingTalk went down a treat. Many are saying it was the best April Fools joke they have ever seen, and certainly the best WebHostingTalk has done.”

See one of the threads discussing the stunt here. Think how powerful it would be to get your customers talking about your business in that way.