After 17 years they are in the scary position of facing closure at Christmas, unless they can raise £150,000.

We’re donating our services for free to raise awareness. 

The media have been fantastic picking this up, with a great piece on BBC Look East TV last night, stories in the Northampton Chronicle & Echo and the Northants ET today, and most of the other news outlets in the county have agreed some kind of coverage. Thank you!

After some national coverage as we speak.

If you can spare a few quid please do make a donation, every penny makes a difference at this stage.

He got his point across OK and created a demand within me the listener to learn more. But when the interviewer asked him to give out his website address, he screwed it up.

The address he gave was “www.bobscharity.wordpress.something.icantremember.org.uk/badgers”… or something utterly forgettable like that.

What he should have said of course was “www.bobscharity.com”. That would have cost what, £10 a year to buy?

Yes you could rely on Google searches. But really, to be remembered, your website address must be small, easy to remember and relevant to your subject matter.

Also remember that spelling website addresses doesn’t work on radio. If your website is “newsoftheweak”, when DJs read it out some people will hear “newsoftheweek”.