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Posts Tagged ‘BBC’

The BBC picks Max Clifford instead of me

Wednesday, August 19th, 2009

I make myself available to the media for comment on PR and marketing stories (it’s a great PR strategy to be a media expert and react to stories… primarily because the media come to you).

Just had a call from BBC WM, the regional radio station for the West Midlands.

Would I do a live interview this afternoon about this Tesco publicity stunt? Absolutely!

But 5 minutes later, another call from the BBC… seems they have gone for another PR expert instead. Some bloke called Max Clifford… personally, haven’t heard of him.

(actually I’m delighted to be on the same press contacts list as Max Clifford! And the BBC were lovely in the way they ‘let me down’, promising to turn to me for help in the future. Nice people)

Tags: BBC, Max Clifford
Posted in In the news, Publicity Heaven's news, Publicity ideas | No Comments »

We just got a mention from Dale Winton on Radio 2

Monday, July 20th, 2009

Even after nine years in radio myself, still find it exciting to get an email read out!

We can add Dale to the Publicity Heaven Radio 2 mentions checklist. Steve Wright, Jeremy Vine and Chris Evans… all ticked.

Just need Ken Bruce and Wogan and we’ll have a full house of daytime presenters… hey, whatever gets you through the day…

Tags: BBC, radio
Posted in Off topic, Publicity Heaven's news | No Comments »

BBC curry broadcast proves it really is all about the story

Tuesday, June 2nd, 2009

Virtually every time I meet a business owner for the first time I have to dispel the myth that PR is all about contacts.

It’s almost always about the story.

Good contacts can open doors and set up opportunities. But a great story gives you the biggest shot you’ll get at major PR coverage.

I caught the end of our regional BBC TV news tonight, where they did a live outside broadcast from an Indian restaurant that had introduced a curry so hot, no-one could eat a whole plate of it. And they had to fill in a disclaimer form before they did.

A classic publicity stunt. Getting plenty of valuable air time on a BBC TV show.

Fantastic.

OK, so it must be a slow news day. But you don’t get coverage like that “because you know a journalist”. You get coverage like that because you had a great story at the right time (exactly the timem the BBC had a slot to fill).

Tags: BBC
Posted in Good PR, In the news, Publicity ideas, Publicity stunts | No Comments »

Business and marketing phone-in on BBC Oxford

Friday, April 24th, 2009

I’ve been confirmed as a guest on this Sunday’s business and marketing phone-in on BBC Oxford. You can listen live here from 1pm to 2pm (Sunday 26th May 2009).

It’s great to be “going home” as I grew up in the area. But I’m also looking forward to an intense hour of helping small businesses.

The other guest is Andrew McGavin, from Universal Philatelic Auctions, who has run his own business since the late 1970s.

If you’ve got a questions you’d like us to answer please get in touch before Sunday morning.

Tags: BBC
Posted in Publicity Heaven's news | No Comments »

Every bit of communication is open to scrutiny

Wednesday, September 10th, 2008

In the internet age every piece of communication between you and your customer is open to scrutiny.

Electronic communication is scarily permanent.

Websites like HelpHound are a record of people’s thoughts on your business.

And anything you write on your website or any email sent to a customer could come back and be used against you.

I’m currently listening to a replay of a consumer show item on BBC Three Counties Radio. A customer spent several thousand on artificial grass for their garden, and their children get static shocks from it. Unfortunately the supplying company has not helped them sort it out, and the radio station has been involved for a few weeks now.

The company hasn’t yet been named (yet), but emails between the company and customer have been read out as part of the “evidence” that the product isn’t right. If I ran that company I would want to get this sorted out ASAP, before it escalates any further.

How would you feel if emails sent by your staff were read out on a radio station’s consumer show?

Tags: BBC
Posted in Bad PR, In the news | No Comments »

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