Online PR
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The core aims of online PR are the same as traditional PR: influence behaviour and opinions, and promote your brand and business in a credible way. With online PR, the tools used are a little different, because it is |
easier to directly reach the most relevant audience.
The term ‘online PR’ covers a number of different activities that will achieve several things:
- Generate traffic to your website
- Improve your performance in search engines
- Build relationships with relevant online communities
- Develop awareness of your brand and business
Online PR starts with the creation of press releases and articles. They will be heavily optimised, using relevant keywords and phrases, embedded links, and specific landing pages on your website. There are also enhanced features to consider adding. You will get support setting up your website to make the most of these features.
The press releases will then be distributed to the news wires, top-ranking free publicity websites, relevant social news sites such as Digg, and relevant online and traditional media outlets.
The most relevant of the user generated content sites will be researched and targeted, including blogs, discussion forums and online communities. This needs to be done with extreme care, as users of these sites will react angrily if they feel they are being "spammed".
You can mix the amount of online PR and traditional PR done, to get the perfect PR solution for your business.
You will pay a monthly fee, which covers a set number of hours working on your business. No extra chargeable hours will be added or expenses incurred without your prior permission (giving you 100% control of your budget).
Your investment:
Starts from £599 a month.
Available at bronze, silver, gold and platinum levels.
Enquire about Online PR packages