Crisis communications planning

	Many people say there's no such thing as bad publicity... but that's not true at all. The damage that can be caused to your business by a public relations crisis can be immense. Ask Gerald Ratner how it felt to see £500 million wiped off the value of Ratners after he unfortunately described the stores'

products as crap in 1991.

That's an extreme event that it would have been difficult to plan for. But there are many every day events that pose a huge potential risk to your business's reputation (and thanks to the internet, reputation means profits).

If your product or service turned out to be faulty, how would you handle the way that is communicated and put right? If a journalist turned up at your door at nine o'clock at night to ask for your comment on why someone died using your product, would you know what to do? And yes it can happen - company directors are the first people to get a visit from the media out of hours because their information is in the public domain.

Publicity Heaven can help your business prepare itself for any communications crisis. You will learn how to spot a crisis in the making, prepare holding statements for any eventuality, and ensure your business is seen to do the right thing by journalists, customers and other interested parties.

You will also learn common tricks used by journalists to get information, and how to lock your business down.

Your crisis planning will be bespoke for your business, and is typically a half day spent on your premises or a nearby hotel with your senior management team. You will walk away with the ability to build a crisis communications plan to protect your business.

Your investment:

Prices depend on the size and type of your business, and the number of directors and senior managers.

Enquire about crisis communications planning