Great books you should own
When creating Publicity Heaven, the team bought just about every book on PR and publicity available. Some were nonsense; some confirmed decades of journalism experience and some shaped the way the business is run today.
Here's a pick of the best:
The Fall of Advertising and the Rise of PR This was the book which made the team want to start Publicity Heaven. It's been written by Al Ries, who produced the excellent 22 Immutable Laws of Marketing years ago, and his daughter Laura. And it paints a pretty convincing argument that advertising is starting a slow death, while PR is becoming more and more important. |
The 22 Immutable Laws of Marketing A classic from Al Ries and Jack Trout. Everyone in business should have this book. Totally relevant to your publicity efforts, this will help you get your positioning right. |
Positioning The book that made Al Ries and Jack Trout. Really just a longer version of the 22 Immutable Laws of Marketing. A good read regardless. |
Public Relations Kit for Dummies Love them or hate them, the Dummies guides are great. And the information in this is spot on. A good one to keep on your bookshelf. |
Tailspin: Public Relations Disasters Not much practical help really, but some amusing stories about publicity gone wrong to read in bed. |
PR Power: Inside Secrets from the World of Spin Again, not much practical help, but some good stories for bedtime reading. |
The Seth Godin collection Seth's books have little to do with publicity directly, but everything to do with your marketing overall. Never heard of Seth? Shame on you... look here, then buy these: |
| Purple Cow: Transform your Business by Being Remarkable |
| All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World |
Unleashing the Ideavirus |
Permission Marketing: Strangers into Friends into Customers |
Free Prize Inside: The Next Big Marketing Idea |