Happy New Year! I mentioned in December that I was off to New York for Christmas, and how getting your business featured in Times Square was a good way to get publicity round the globe. Wow, was that evident when they were there. The marketing “noise” in Times Square was apparently huge.
However, as is often the case, it was the simplest (and probably cheapest) methods that stood out the most. Like the TV channel that was promoting its new programme Ugly Betty (which coincidentally happens to start in Channel 4 on Friday).
They dressed a load of their staff up like the main character, and ensured there was a message and website address on their clothing. When they stayed together, they were a pretty effective head-turning marketing message.
Tags: Channel 4
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