I love this guy and his grasp of marketing excellence. Jon Basso runs the Heart Attack Grill in the States – THE place to go if you want an 8,000 calorie burger, full fat beer and unfiltered cigarettes. He does it precisely to trigger controversy – and awareness. He has a clear market leading position, and I bet he’s making a fortune from it. I’d love to see a restaurant in the UK do something similar; not necessarily the same idea, but something so outrageous people can’t help talk about it.

UPDATE: Actually, thinking about it, the main reason my wife and I went to Archipeligo in London was to eat insects. Yum.

This entry was posted on Tuesday, February 27th, 2007 at 2:09 pm and is filed under Publicity ideas, Publicity stunts, Word of mouth publicity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.