How far is too far in a publicity stunt for your business? What about getting a woman to tattoo your website address on her forehead?

This is an old, but famous story. Karolyne Smith was paid $10,000 in 2005 to get the tattoo done. She said she needed the cash for her son’s education.

Other stunts Golden Palace has done include naming a monkey, putting temporary tattoos on boxers during fights, and buying the Pope’s old car.

Some of these are pretty far out stunts, but GoldenPalace almost can’t put a foot wrong. By doing these kind of stunts on a regular basis, they are creating a reputation for doing crazy attention-seeking stunts. And, I imagine, attracting a load of web traffic too.

Your business is unlikely to have that kind of stunt resistance, and you should pick your publicity stunts more carefully. Stunts don’t have to be crazy or expensive to be effective.

Tags: Golden Palace

This entry was posted on Monday, January 8th, 2007 at 5:38 am and is filed under Publicity stunts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.