What data can you leverage?

Often with clients we will ask them what data they have available and how we can leverage it to create great stories.

Just stumbled across a fantastic example from a website called Zoopla. Their entire business is about crunching data, but they have used it to great effect to work out the cost of buying every single house in Britain would be £6 trillion.

Clever stuff.

Leave a Reply

Get your free PR marketing book
PR Success Made Easy Get this paperback marketing book posted to you totally free.

Discover how to get PR and use it to grow your business:

* Press release basics

* What journalists love & hate

* The rules of free publicity

And you'll get weekly tips by email

First Name
Last Name
Email
Your information is 100% safe and will never be shared. Publicity Heaven will keep in touch by email and post. If you've had enough, it's easy to unsubscribe

Testimonials


"I am absolutely blown away with the standard of the magazine from Publicity Heaven. The design, content, printing, delivery, customer service... everything has far exceeded any expectations I could even have imagined. 'Really pleased' does not do it justice, more like 'blown away'."

Helen Murray, SureSlim Kettering & Corby

"The coverage we've achieved has been unbelievable and exceeded our expectations. In fact, our page impressions had doubled in the first two months of using the carefully crafted press releases."

Nilesh Gohil, PublicAngel.com