What you want from PR & marketing workshops

We’re planning our PR and marketing workshops for the next six months, and last week I sent a survey to our main mailing list.

Thank you if you were one of the many people who took part. Your feedback has genuinely helped us.

I’ll give you the results of the survey in a second – first off congratulations to Martin Jenkins of EarthCheck Ltd, who wins a free copy of the PR Success Programme worth £197.

Martin’s survey entry was pulled at random this morning. Even he doesn’t know the good news yet as he’s on holiday right now, but watch this space and I’ll post a photo of Martin with his prize later in the month.

So, here’s what you told us.

On which day of the week would you prefer a PR & marketing workshop to be held?

Poll 1

Right up to the end of last week, “Thursday” was strongly in the lead, then on Friday afternoon, “Friday” and “Saturday” caught up. Perhaps the result of people catching up with their email on Friday afternoon (and those people preferring an end of week workshop)?


Where would you prefer the workshop to be held?

Poll 2

No surprises to see a big vote for Northampton. Our list is very Northants-heavy because of a lot of local networking. I intend to repeat this survey in the next six months as we grow our national list.

Cambridge and Kettering were also suggested, with some people also asking if we could do online workshops.


What do you think is the ideal price for a one day hands on PR & marketing workshop?

Poll 3

Good to see £97 getting more votes than £47. It tells me that quality is as important as price.


Would you will be willing to pay a premium for a smaller event with fewer delegates (meaning your business gets more personalised attention)?

Poll 4



What are the most pressing marketing problems in your business right now?

Poll 5

Other problems included getting past the gatekeeper during sales calls, and generating referrals.


As a result of your feedback
So, based fully on your feedback, I’m delighted to announce a brand new one day PR seminar on Friday 11th September, in Northampton.

Tickets will be £297 plus vat – but to say thanks for your valuable feedback, the first 25 tickets will sell for just £47 plus vat (after that you’ll pay the full price of £297).

See the full details here.

Tickets will go on sale sometime next week, however…

If you want to snap up one of the first 25 tickets at the much lower price of £47 plus vat, please enter your details below.

You will go on the seminar pre-registration list and be offered the tickets before anyone else.


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