Media Insider Reveals The Simple PR Strategies Guaranteed To
Get Your Business Noticed…
plus How To Turn Free Publicity into Leads, Sales and Profits
By Paul Green, PR expert and former journalist
Paul Green
Dear Hungry Business Owner,
Are you ready to turn your business into a PR machine that generates plenty of valuable free publicity all year round with very little effort?
Are you open to learning powerful but simple insider strategies that have been proven to generate PR coverage time and time again?
Would you like to wake up in the morning and find your business has attracted free publicity without you having lifted a finger?
And would you be delighted to see that publicity attract new leads and make prospective clients say “yes” more quickly, beating your competitors?
If the answer to these questions is “yes” then say yes once more and join me as I spill my insider secrets.
This is your personal invitation to learn the secrets PR agencies don’t want you to know
I’m not going to be popular among my PR agency peers for creating this success programme. The secrets I’ll be revealing are heavily guarded – and no wonder. They are so simple to use that many big agencies get inexperienced junior staff to execute them, while the directors sit at the top and get rich.
My experience as a journalist and PR insider has convinced me that my belief is true…
“Any business can attract free publicity quickly and very easily”
But most businesses don’t bother. That’s crazy! Most businesses need the credibility of free publicity as a powerful and highly cost effective marketing tool, to ward off bigger competitors with larger marketing budgets.
In my 13 year career as a newspaper journalist, news editor and radio presenter, I kept meeting business owners who were grateful to get free publicity – but didn’t understand why I had picked some stories and not others.
And because they didn’t understand it, they couldn’t generate MORE stories to get even more free publicity… even though I was desperate for story ideas.
This is what drove me to set up Publicity Heaven. I wanted to help businesses grow using free publicity.
I could see businesses spending thousands of pounds on PR agencies that didn’t really care about the results.
Why would you do that? The truth is that no-one can do PR for your business better than you and your team.
And here’s the best bit:
You don’t even need to be “creative” or know how to write!
Getting free publicity is all about having a bit of knowledge and following simple rules. Since setting up Publicity Heaven in 2005, I’ve used those rules time and time again to generate hundreds of thousands of pounds of free publicity for my clients.
Last year I got an IT company on page 3 of the Daily Star (they were delighted)… then a few months later they were on page 3 of Metro and in the Daily Telegraph.
I got a health and safety company onto national radio and into a number of magazines, then helped them use that free publicity to generate powerful sales leads (that were much easier to convert than cold leads).
One start-up paid me £2,000 to help them launch their business. Three days later they were in all the national newspapers and on BBC News 24. The coverage was worth in excess of £100,000. Even though they got a Return on Investment of FIFTY TIMES what they paid, I still felt guilty, because it took just 30 minutes’ work to get that coverage.
Here is what some of my clients have said over the years…
An unbelievable media response“We’ve received incredible press coverage, ranging from national newspapers, to local newspapers and radio stations. In fact, the response was so good that at times I struggled to find the time to fit in all the interview requests from the media!” Charles Cridland, YourParkingSpace.co.uk Widespread coverage“It is a challenge to get exposure, notice and coverage in a competitive market, but we managed to get widespread media coverage including newspapers, magazines, online and radio stations.” Janine Sinclair, froggybank.co.uk National exposure“Within weeks of working with Publicity Heaven we featured in the Daily Mirror and the Guardian.” Chrissie Lewis, SingleWithKids.co.uk The staff love it“T-Enterprise is now a company that talks regularly to national journalists/radio DJs. Also our staff have become more passionate in their work from the national exposure they have been enjoying!” Zarrar Chishti, T-Enterprise Half a million pounds of coverage“We estimate that Paul and his PR team have generated for us £500,000 of ‘free’ publicity including radio, local and national press, and national and international TV coverage.” Andrew McGavin, BetterDrivingPlease.com |
While it has been extremely rewarding helping these clients, it has also been frustrating meeting so many small business owners who need help like this – and could turn their PR into extra profits – but just can’t afford to pay a PR agency.
So I’ve decided to lay out my techniques in a detailed and focused five part programme to show business owners just how easy it is to get their own free publicity. I’m going to reveal the things that have taken me years to learn and perfect.
These are just 7 of the powerful PR techniques you will learn…
1. How to find out when journalists are most open to your story suggestions
2. How to find out exactly which media your target customers use (meaning you know exactly how to get a powerful sales message in front of them)
3. The easy way to generate an unlimited number of stories, even if you consider yourself not to be a “creative” person
4. The small details that make a difference to the amount of coverage you will get
5. The number one thing journalists hate and how to get round it
6. The specific tools used by top PR agencies – including three that are totally free
7. The biggest mistake made by businesses that cripples their PR – and how to avoid it
The PR Success Programme will help you bring the power of unlimited free publicity to your business
We all know the importance of taking time out to work “on” your business rather than “in” it, but rarely do it.
This is your invitation to take a few hours to work through a powerful programme and learn valuable secrets that will generate free publicity and potential profits for years to come.
The PR Success Programme has been put together by me as a comprehensive guide to generate free publicity for your business in 28 days or less. And not just free publicity for the sake of it – it is PR coverage that will help your business achieve its goals.
This isn’t a dusty book full of dull PR theory. This is an easy to use audio programme (with full transcripts) focused on practical actions that work.
Here are a few more of thing things you will learn:
- The crucial difference between PR and advertising
- Exactly what journalists are looking for in story suggestions and how to communicate them
- Why a press release is a powerful tool – and why it doesn’t matter if you “can’t write”
- 50 great ideas to generate stories for your business
- The enhancing factors that can get you more media coverage, no matter what the story
- The times of the year when it is easiest to get free publicity (there are 5 or 6 of them)
So here’s a question for you…
If you’re serious about learning how to create an unlimited avalanche of free publicity for your business, how much would all that advice and practical experience be worth to you?
Here’s what you get with the PR Success Programme:
- 5 audio modules on three CDs (each module lasts just under 30 minutes), ready for you to listen to in the car, at work, or rip to your iPod
- An A4 manual with full transcripts of the 5 modules
- 50 story ideas that you can use in your business immediately
- A fourth CD containing PR templates you can use immediately, including a press release template (and a real life press release that generated media coverage); a template for a media factfile; and a handy document on how to spot a PR opportunity
If I said this could all be yours for just £197 + vat, what would you say?
Will be a media expert now“Very thought provoking, don’t know why I didn’t think of some of the points for effective public relations before. Will now make sure that any relevant news to our industry is followed up with comments from an expert. Ten out of ten.” Pauline Holloway, Vulcan Fire Training |
But wait… there’s more.
FREE BONUS NUMBER 1
- How about if I give you a free DVD with my video “How to Write a Press Release”, worth £47. In just 30 minutes you will learn:
- The most important element of any press release
- The easy way to write a press release headline that is perfect every time
- Why 99% of press releases are binned by news editors immediately… and how to make sure yours survives
- Why you must never send a Word document to journalists
Return on investment“Very fast-paced and informative. Full of useful tips. I’ve adopted a couple of your hints and got a trial to write a weekly blog for an American newsletter called Innovation Tools.” Paul Forsythe, Alemare Solutions |
FREE BONUS NUMBER 2
I’ll also give you an additional bonus audio module called How To Be A Media Expert, worth £30.
Ever noticed that you seem to see the same people on TV and in newspapers time and time again? They’ve learnt the simple and clever techniques to position themselves to the media as the expert in their field.
It’s not difficult, but it is a powerful way to get free publicity. And the best bit is you get journalists coming to you and asking for help.
This bonus audio module is a 30 minute interview I did with Bob Mills, the editor of ExpertSources.co.uk. After a long career as a journalist he now helps more than 1,000 experts get free publicity from more than 4,000 active journalists. And in this fascinating interview, he reveals the secrets that his most active experts use to get publicity time and time again.
I’m not done yet, because thanks to Bob’s generosity I can offer you…
FREE BONUS NUMBER 3
You’ll also get a substantial 33% discount off an executive entry to Bob’s database of media experts at ExpertSources.co.uk. He’ll reveal how to see the specific things journalists are searching his database for, what that means, and how to use it to your advantage.
Your 33% discount is strictly open to PR Success Programme customers only.
Endorsed by other marketing experts“Even though I’ve been involved in PR for many years, I picked up some useful tips, particularly for attracting radio. 8 out of 10.” Karen Mahoney, Market Energy |
FULL 30 DAY MONEY BACK GUARANTEE
I’m so confident that this product is going to change your life that I’ll put my money where my mouth is.
If you buy the PR Success Programme, listen to it and read the manual, and then decide you can’t use any of the advice to get free publicity for your business; just return everything to me within 30 days – that’s the audio CDs, written manual, CD of templates, bonus audio module and bonus DVD with ExpertSources.co.uk discount voucher – and I’ll refund your money. Every single penny returned, no quibbles, guaranteed.
There is no risk for you. If you think the PR Success Programme contains business-changing advice and guidance, keep it and use it as your guide. If you don’t, return it within 30 days and get all your money back, guaranteed.
Secure your copy of the PR Success Programme today
To help you generate free publicity in 28 days or less, here’s a recap of what you get:
- 5 audio modules on three CDs
- A manual with full transcripts of the 5 modules
- A bonus 6th audio module “How To Be A Media Expert”
- 50 story ideas that you can use in your business immediately
- PR templates you can use immediately, contained on a handy CD
- Bonus DVD “How To Write A Press Release”
- Exclusive 33% discount off executive membership to the powerful ExpertSources.co.uk database
All this for just £197 plus vat.
Makes the difficult seem simple“I will certainly start work on my PR plan. What previously appeared a complex topic I know now to be relatively simple.” Michael Markham, Michael Markham Mentoring & Motivational Speaking |
3 easy ways to order today1) Order safely and securely online. Here’s the link 2) Phone our office and pay over the phone with your credit card. Call 08452 303049 (9am to 5pm weekdays) 3) Send a cheque for £226.55 (that’s £197 plus vat) made payable to “Publicity Heaven Ltd” with your name, address, email address and the phrase “PR Success Programme” to Publicity Heaven, 1 The Old Dairy, Knuston Home Farm, Irchester, Northants NN29 7EX Once payment has cleared your PR Success Programme will be posted to you immediately by first class mail. |
Any business – including yours – can get valuable free publicity and use it generate leads, sales and profits.
I wish you the best of luck and look forward to seeing your business featured in the media soon.
Yours,
PublicityHeaven.com
P.S. Remember, there’s zero risk buying the PR Success Programme consisting of 5 audio modules, full printed transcripts manual, CD of useful templates, bonus 6th module and bonus DVD, for £197 plus vat.
If you listen to the CDs, read the manual and decide it’s not for you, just return it within 30 days for a full refund.
Don’t plan to do this later. Take action now to generate valuable free publicity for your business in 28 days or less.
Your information is 100% safe and will never be sold or rented. Publicity Heaven will keep in touch by email and post. If you’ve had enough, it’s easy to unsubscribe. We’ll shed a tear but won’t bother you… promise.