Publicity Heaven | Private client: Your PR & marketing done for you

Private client: A bespoke PR and marketing package built for your business

If you’re truly serious about kickstarting your PR and marketing, but want the work done for you, become a Publicity Heaven Private Client. You will get an outsourced PR and marketing department doing all the things that need to be done to significantly improve your business’s performance.

As a private client, you will benefit from:

An in-depth face to face 27 point marketing audit, strategy and planning meeting
A comprehensive review meeting
A named account manager
Contact from Publicity Heaven at least once a week while your work is in progress
Regular written reports of progress
The reassurance of Publicity Heaven’s double your investment, zero risk guarantee

How we will work together

We’ll start with an in-depth 27 point audit, strategy and planning meeting agreeing the action
plan that will work for your business.

Every business has different needs – together we’ll work out what’s most urgent in your business and agree a plan of execution.

You’ll pick from a menu of items that Publicity Heaven’s team of experts can do for you.

You’ll have your own account manager who will be in touch with you at least once a week to keep you up-to-date. And you’ll have regular written reports of progress.

Private client 27 point checklist

Your PR & marketing menu

During your strategy setting meeting, we will work together to pick ten of the following items. Publicity Heaven will then execute them for your business.

SECTION ONE: Get the right marketing strategy

Develop a marketing strategy and action plan for your business
Create a full marketing and sales funnel
Research your competitors and marketplace. Create a Unique Selling Proposition
that can be used as your business’s strapline and positioning statement
Build and test a powerful guarantee that reverses the risk of purchase
Develop a psychologically‐powerful product progression strategy that will make
the first purchase easy and maximise revenue from prospects
Review and revise your existing branding and design
Run a client survey on your behalf to discover what your clients think, and what
they are itching to buy from you

SECTION TWO: Develop a website that works and receives plenty of traffic

Create a new four page Wordpress website including design and content
Rewrite your existing website with optimised, sales‐driven content
Carry out the content changes to your existing website (FTP access or content management system needed)
Write 10 powerful new pages/articles for your website
Build and test a Pay Per Click (Google AdWords) campaign
Write 10 promotional articles and place them on article marketing sites
Set up relevant social media accounts and populate them for six months

SECTION THREE: Get free publicity in the mainstream media

5 pieces of PR activity brainstormed, written and distributed nationally
Your press releases placed on the journalism.co.uk newswires, used by thousands
of journalists daily
Comprehensive media monitoring for six months, so you know exactly what is
being said about your business
Register you on the ExpertSources media database. Monitor ResponseSource
journalist opportunities and pitch your business for six months
One hour professional PR photoshoot anywhere in the UK

SECTION FOUR: Fill your funnel with qualified prospects

Build and test three lead pages, so you get an effective way to data capture and
generate leads quickly
Set up an automated CRM such as MailChimp, then teach you how to use it
Create a self liquidating offer which pays for your marketing
Build an upsell, downsell and cross sell process to generate more revenue from fewer
clients
Create an A4 advert for a print publication (and supply design files)
Put in place a formal referrals scheme to generate better clients from your existing fans

SECTION FIVE: Fix your follow up failure

Create a follow up strategy to unlock the revenue hidden in your list
Write a 13 week email and phone follow up campaign full of sales triggers
Load your campaign into an automated CRM such as MailChimp
Create scripts for powerful telephone follow ups (which can even be used by non sales staff)
Write a direct mail sales letter including uplift letter to increase response rates
Build a post sale follow up campaign to remove buyer’s remorse

SPECIAL SECTION: Each of these count as five choices

Private day long 121 consultation with Paul Green: Paul will spend a day at your premises or other meeting place consulting one to one with you and your team on any marketing issues you need to fix quickly. You can squeeze as much as you wish into this intensive focus on your business
Private phone coaching with Paul Green: You will receive ten private phone calls with Paul Green, each lasting about an hour, and coaching you 121 on the major marketing issues in your business
How to successfully do media interviews and get your point over every time: You and your staff will be trained how to do media interviews with newspaper, radio and TV journalists.
Includes a series of practical interviews, all filmed on a DVD you get to keep. Training is at your premises or a mutually agreed meeting place
How to handle a media crisis: You and your staff will be trained how to prepare for and minimise a damaging media crisis, including handling difficult media interviews. All interviews will be filmed on a DVD you get to keep. Training is at your premises or a mutually agreed
meeting place

PLUS you get a two year membership of the PR & Marketing Mentoring Programme

Attend a total of 24 monthly PR & Marketing Mentoring workshops. You will learn the latest marketing strategies and tactics, plus benefit from extensive group mentoring.

You bring your marketing problems along, and you walk away with an action plan to fix them.
Dozens of business owners use the Marketing Mentoring Programme as a way to ensure they are correctly working ON their business, rather than IN it.

Learn more about the PR & Marketing Mentoring Programme

Your double your investment, zero risk guarantee

Your zero risk guarantee

Attend all the events, read all of the programme information and execute all of the knowledge given to you, and you will make extra revenues worth at least double your investment – or
you’ll get your money back. Every single penny, guaranteed.

Your investment

To have Publicity Heaven doing your PR and marketing for you, plus a two year membership to the Marketing Mentoring Programme: £18,441 plus vat.

You pay over two years by Direct Debit – a monthly payment of £768.37 plus vat.

What next?

Please contact us to arrange a free, no obligation 30 minute telephone review with our MD, Direct Response PR expert Paul Green.

You’ll discuss the PR and marketing opportunities available within your business and which strategies will work best for you.