Using images to drive word of mouth publicity

Have seen a couple of really clever advertising images over the last couple of weeks that will undoubtably drive word of mouth publicity.

The first was in the toilets at Xscape in Milton Keynes (and yes I was the only person in there when I took this photo!). The poster is positioned just above the urinal.

Has he got you into trouble?

A pretty risque advert and not one that you’d expect from a firm of solicitors. And that’s why people would talk about it.

Meantime, in London, it looks like a new bank is launching.

Sign at a new bank

And with all the financial woes we have had over the last year, this is a good way to get people talking. We all want a good relationship with our bank, right?

This is a sign at what will presumably become a branch of the new bank. They’re setting expectations pretty high with this… will be interesting to see what actually happens.

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