This article about businesses on MySpace is nearly a year old, but a good read regardless.
It’s a great example of picking your medium carefully, especially if you are trying to appeal to consumers. If your company is trying to be perceived as “cool”, appearing in your local paper could send the wrong message.
Actually, putting the wrong kind of content in the right medium could be just as damaging – if you wrote in a formal way on MySpace, that would be disastrous.
