I love Red Bull.
The brand, not the drink. Only drink the drink when I’m a bit tired driving.
But the brand is spectacular.
It has fantastic positioning with its sponsorship of unusual major events, such as soapbox racing and people building their own flying machines.
Now today’s MediaGuardian reports they are making the world’s biggest advert on the Heathrow flight path this weekend (free registration required).
Great publicity. Can you attempt a record breaking stunt in your marketplace?
The most number of accountants switching on their calculator at any one time? The biggest display of bumcrack on a building site? A 24 hour tea drinking-a-thon in a cafe?
