I’ve often said that the most important ingredient in getting free publicity is persistence. Whatever marketing or publicity you do, if you keep doing something day in, day out, it will eventually pay off for you.

This blogger Sparkatrician writes here about how he got his business Electrical Concepts mentioned on Virgin Radio. The mention itself won’t drive any business for him, but writing things like “as heard on Virgin Radio” and blogging about it WILL attract attention.

(I also love his logic about getting a shop unit instead of an office, if it’s only going to cost hima few extra hundred quid a month. He sees it as a marketing investment. You get the feeling this is a business which is going to keep making a splash because the owner keeps pushing his marketing and trying new things).

This entry was posted on Wednesday, March 28th, 2007 at 6:06 am and is filed under Good PR, Publicity ideas. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.