Anyway, one of the factors that swayed me was them throwing in a free mobile broadband dongle. It arrived in the post today. A big deal for me – this is a new gadget!

Inside the package there was a letter. Did it say “well done you superstar, you just got yourself a great free mobile broadband deal”?

Sadly not.

After a paragraph welcoming me to BT (actually BT, we’re existing customers. Check your database), the letter said this:

“As a BT Business One Plan customer you can you can include the BT Business Mobile Broadband spend under Option 3 with inclusive Mobile Broadband within BT Business One Plan. As a BT Business One Plan Plus customer you can you can include the BT Business Mobile Broadband spend under Option 3 with inclusive Mobile Broadband within BT Business One Plan Plus.”

WHAT?

(And yes the letter did repeat the phrase “you can”… twice…)

I have no idea what this means. So I ignored the rest of the letter. Let’s hope there was nothing important in there (frankly, I doubt it).

When you have something good or exciting to say to a customer, say it in a way they can understand.