About local television
It can be pretty tricky getting your story onto local TV, whether it's ITV or BBC.
They are looking for all the things the rest of the media want - great story, something different, local angle - but they are also looking for great pictures.
Of course, you can make your story more attractive by deliberately including elements for the cameras. A kebab shop should make the world's biggest kebab, and get all the local Scout troops to come and sell bits of it for charity. A clothes store should put on a fashion show for pensioners. A florist should do flower displays in celebrities' images - then sell them for charity.
Think visual and you might just attract the TV stations' attention. Plus there's a real trend at the moment for bites of ultra local coverage within regional programmes, so your chance of getting coverage - even if it's just a few seconds - is higher than it used to be.