About the nationals
It's not easy to get publicity with national newspapers, radio or TV - but it's also not impossible.
They're all looking for the best stories from around the UK. And each title will be looking for its own spin on each story.
One of the easiest ways to get national coverage is get a really good story in the local media. Many national stories are sourced from local media. It's a really cool snowball effect to watch when it happens.
Another good trick is to try and come up with a tie-in to a running national story, or offer a new angle in reaction.