Google has demonstrated several times clever ways to launch new products.
When it launched Gmail, you could only get it if invited by someone who already had it. And users only had 100 invites each.
Restricting the availability of Gmail in this way made it a “must-have” product with some people clamouring to get it. It also made those who already had it proud to be part of the club.
Two days ago Google “accidentally” launched the marketing early for its new browser Chrome, which it hopes people will move to from Internet Explorer and FireFox.
Ignoring the technical improvements Chrome has, they’ve done a pretty smart thing. There are thousands of people across the world waiting to see what Google will do next, and by supposedly letting the cat out of the bag early, they may have succeeded in generating more publicity than with a ‘normal’ product launch.
A smart way to generate word of mouth publicity.
Tags: Google
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