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Stelios is a publicity machine

I love Stelios. He’s a beautiful example of how to generate publicity from anything that happens to you. His new company easyMobile says it is being sued by Orange – because easyMobile wants to use the colour orange in the mobile phone market. easyMobile has turned it into a publicity stunt… with a nice swipe at Orange.

While you’re looking at Stelios, it’s fascinating to see how in his own news releases, he positions himself as an equal to Richard Branson… and clearly wants to be known as a “serial entrepreneur”.

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This entry was posted on Tuesday, November 22nd, 2005 at 9:18 pm and is filed under In the news, Publicity ideas, Publicity stunts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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