Most people that know me are aware I am a James Bond fanatic (and not just when a film comes out. I will admit owning a mobile number that ends in 007).
Last night ITV2 showed Tomorrow Never Dies, the weakest of the Pierce Brosnan films. I never normally watch ad breaks, grabbing a book or making a cup of tea when they are on. But ITV caught my attention and made me watch this ad break by filling it Bond themed adverts only:
- Advert for Quantum of Solace itself
- The Sony TV advert featuring Daniel Craig as Bond getting blown up
- HMV advert for the Best of James Bond CD
- The Coke zero zero seven advert
- Buy a Bond DVD, get one free at Sainsburys
- A Bond themed advert for Intercasino
- Scouting for Girls… with a track called “I wish I was James Bond”
- Bond Girl 007 fragrance from Avon
Bond-tastic! What a great way to get people talking… about ADVERTS. A pretty tricky thing to do.
It’s all about packaging. None of those adverts were filmed just for that ad break, but they were packaged well. If you spend money on advertising, how can you package your adverts so people notice them more?
Tags: advertising, ITV, James Bond
