Couple of publicity examples have caught my eye over the weekend.

First off, Currys announced they are going to stop selling audio cassette players. The company pulled off a similar publicity trick when they announced they were stopping selling VHS videos a year or two back. Clever use of a sensible business decision – my reaction to the story was “wow, I didn’t know anyone even made casette players still”.

Opportunity for specialist audio shops: Tell your local media that you’ll continue to stock cassette equipment as long as someone makes it!
Opportunity for record shops: Hold a cassette amnesty – let customers bring casettes in and swap them for new CDs or download credits.

Now something new. A trial of new cards that you can pre-load with cash, and use for purchases under £10.

Opportunity for any shop that has transactions under £10: Start a “save our cash” campaign. Poll your customers, see what they think. Donate 1p to charity for every £1 spent in cash in your shop.

This entry was posted on Wednesday, May 9th, 2007 at 12:54 pm and is filed under In the news, Publicity ideas, Publicity stunts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.