This morning’s news reports that having a dog is good for your health. If your business is involved in dogs or fitness in any way, there are opportunities here. Pet shops could organise ‘fitness nights’ where a load of customers take their dogs for a walk together. Or sell ‘thank you’ snacks, for grateful owners to thank their dogs for keeping them healthy.
If you own a gym, you could have “bring your dog to the gym” night.
You only have to do something like this once, but make it fun and easy for the media to cover, and you should get some good publicity from it.