You can’t get much worse negative publicity than having your product pictured on the front page of The Sun, with a headline screaming it will kill people.
But that’s what the makers of Crocs woke up to this morning.
It’s an unusual story which shows two things: it’s a bit of a quiet news day, and Crocs are the must-have fashion items of the moment (why else would they get front page status?).
If a story like that hit your business, would you be ready to react? It’s virtually impossibly to anticipate every single angle that could be thrown at you, but you can plan for general themes.
Ensure you have brainstormed possibilities, have rough plans ready, have made it easy for journalists to speak to your key staff 24 hours a day, and your business is locked down to prevent leaks.
In this internet age where anyone can visit your business’s website, you also need to have a reaction for your customers as well as the media (as of 1pm today there’s nothing on the Crocs website).
Tags: The Sun
