Google has been making a series of changes recently to the way it presents news online.
Partly this is to try and keep the newspaper publishers happy. For example it has a new scheme that will allow papers such as The Times to let their content be indexed and appear in Google News, but require readers to pay for reading some of that content.
The latest experiment from Google is the Living Story idea.
It’s explained in full here.
The concept is brilliant. You will have a single page for each story that is constantly updating itself as a story changes and new content is added by publishers across the world.
A stunning idea. If it works and spreads to the UK it could make it easier for you to track what the media is saying about your business.
