Getting publicity round the mobile phone ban

With the new mobile phone laws for drivers coming in today, anyone involved with phones or driving should have had something in place ready to capitalise on this morning’s news.

If you sell hands free car kits, produce a simple free guide explaining the law to everyone who visits your website.

If you install hands free car kits, produce a warning document telling the user they may still be prosecuted – and then publicise that you are doing that, to ensure every driver knows the risks.

If you sell mobile phones, launch a “campaign” to get people to switch their mobiles off in the car. Give a free mobile or accessory to everyone who signs the “Mobile Off Pledge”.

If you are involved in trying to stop speeding drivers in your village, launch a campaign to spot and report drivers on the phone. That’s unusual and should attract some media attention.

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