The 11am news on Radio 2 talked about a stunt at the York or Edinburgh Dungeons, where anyone with an ASBO can get in free this weekend, and will be “given” the medieval sentence for their crime in a mocked-up court.
Brilliant stunt. Very few people will take it up, but that’s not the point. To get national radio like that ahead of a bank holiday weekend should drive a lot of paying customers their way.
One criticism – there’s nothing on The Dungeons’ own website about this. I found a few stories on Google News, but wanted to see the original press release, or at least a news article.
Whenever you do any piece of publicity, make sure there is a copy on your website. Apart from the fact fresh content is great for search engines, some people who hear a story about your business will want to find out more by going straight to the source – you!
Tags: radio
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