Genuine redesign or publicity stunt?

MediaGuardian today reports that the new owners of Mr Men are changing 25 characters for a new TV series. The changes include some of them swapping gender.

Is this a publicity stunt? Do you think they are hoping all us adults who grew up with Mr Tickle and Mr Bump will cause such an uproar that they will be “forced” into making a u-turn… in the process generating a massive amount of publicity for their characters?

Maybe. But the report says they are launching two versions of the new Mr Men website, one for the new characters and one for the classic characters.

Maybe this is real. Either way it’s great publicity… it’s been the talk of our office this morning (we’re looking forward to more modern characters like ‘Mr Bump & Sue’, the accident-prone Mr Man who falls over then sues the local council).

Tags:

Leave a Reply

Get your free PR marketing book
PR Success Made Easy Get this paperback marketing book posted to you totally free.

Discover how to get PR and use it to grow your business:

* Press release basics

* What journalists love & hate

* The rules of free publicity

And you'll get weekly tips by email

First Name
Last Name
Email
Your information is 100% safe and will never be shared. Publicity Heaven will keep in touch by email and post. If you've had enough, it's easy to unsubscribe

Testimonials


"I have no hesitation in recommending Publicity Heaven to other organisations, indeed I already plan to use their services again, and look forward to that opportunity."

Julie Barnett, Negotium HR

"As our business has grown and our PR requirements have changed, Publicity Heaven has been quick to adapt to these changes, and I look forward to continuing working with them as we develop our business still further."

Gary Baker, TieWarehouse.co.uk