Genuine redesign or publicity stunt?

MediaGuardian today reports that the new owners of Mr Men are changing 25 characters for a new TV series. The changes include some of them swapping gender.

Is this a publicity stunt? Do you think they are hoping all us adults who grew up with Mr Tickle and Mr Bump will cause such an uproar that they will be “forced” into making a u-turn… in the process generating a massive amount of publicity for their characters?

Maybe. But the report says they are launching two versions of the new Mr Men website, one for the new characters and one for the classic characters.

Maybe this is real. Either way it’s great publicity… it’s been the talk of our office this morning (we’re looking forward to more modern characters like ‘Mr Bump & Sue’, the accident-prone Mr Man who falls over then sues the local council).

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