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Asda’s 8p Valentine’s card is awesome publicity stunt

Will someone please give Asda a publicity award for their 8p Valentine’s card. Not only are they proving again and again that they can generate good publicity, but it’s always about how they’re selling something expensive really cheaply… exactly the message they want you to get.

They did it with wedding dresses a few weeks ago. Brilliant.

This entry was posted on Monday, February 13th, 2006 at 8:18 pm and is filed under In the news, Publicity ideas, Publicity stunts, Word of mouth publicity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Asda’s 8p Valentine’s card is awesome publicity stunt”

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    July 20, 2010 at 4:12 pm

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