A great publicity move by Gordon Brown today (MediaGuardian, free registration required).
He’s announced he wants local newspapers and radio stations to get their readers and listeners to nominate local heroes for the honours’ list.
Not only could this kill off the cash for honours scandal and produce a more deserving list of winners, but Brown is acknowledging how important and powerful the local media still is.
The trick to get coverage in the local media is to generate great story ideas that are relevant to their target audience – local people. That’s exactly what he’s done here.
Good work.
Tags: Gordon Brown, newspaper, radio
