Factfiles

You should keep a factfile about your business up to date at all times. Any time any journalist wants to know anything about you, you can pass the factfile to them.

Make sure you answer all the basic questions about your business – who, what, where, when and why.

List your key staff with a brief biog on each. Write a short history on your business. Don’t do more than short paragraph on each. In fact try to keep your factfile to one page in total.

Oh, and don’t forget full contact details – that’s name, address and mobile so journalists can contact you out of office hours if needed. If you employ marketing consultants to do your PR for you, put their details.

Next: Publicity stunts >>>