Essential PR information
When you understand how journalists work, it’s easier to get them interested in your business’s stories
Different kinds of media outlets explained
Understand what different media outlets are after, and it’ll be easier to make story suggestions to them
About public relations and free publicity
Find out the basics about PR and free publicity, including the five questions journalists always ask
The 5 unbreakable rules of free publicity
If you want to get valuable free publicity for your business, there are 5 unbreakable rules you must follow
1. Know your target audience and deliver to it
2. Find a hook to catch attention
3. Position yourself as an expert
4. Give journalists what they want and need, when they want and need it
Journalists will ignore your story suggestion unless they can instantly see it is relevant to their audience
Publicity tools explained
When your business could be damaged by negative publicity, there are a number of simple steps to take
Free publicity versus advertising
Why free publicity has more credibility than paid-for advertising
Hold your own in any conversation with the media with these handy explanations
