The 3 PR marketing ideas that will work best for your business
By Paul Green
Over the last few months, I’ve been compiling a comprehensive list of the best and most effective PR ideas and strategies.
I found 58 of them. They’re all ideas that I have either used to get publicity as a PR person, or triggered me to give publicity to a business when I was a journalist.
Of the 58, I’ve now found the top three that are most likely to work for your business.
These PR marketing ideas have worked time and time again for thousands of businesses around the world.
Here’s the first…
1) Be the expert in your industry: Nothing is more powerful than being perceived as the number one expert, the person to go to. It elevates you above your competitors in a way that is so powerful; they will never be able to catch up with you. And it’s really easy to do. Because the media loves experts and is desperate for them. It doesn’t matter whether you are actually the number one expert in your industry or not. So long as you have a couple of years’ experience behind you, you are an expert compared to the layman. This PR marketing strategy is so powerful, so effective, that once you have committed yourself to being perceived as the expert in your industry you will find it hard NOT to attract media attention. Experts are magnets for publicity.
2) React to stories already in the news: Most business owners focus their attention on trying to get journalists interested in their business idea. Actually, it’s easier to take something journalists are already talking about and offer them a new angle. Put another way, it’s like the difference between making a cold call to try to sell something to someone you’ve never spoken to before, and making a sales call to a warmed up prospect who has shown they are already in the market for what you sell. I know which I’d prefer to do.
3) Give tips and advice: Some business owners are obsessed with not giving away what’s in their head for free. I say give away as much as you can to as many journalists as you can. Not only does the media rely on experts like you to help them fill their titles with relevant content, but it’s another powerful way to be seen as the expert in your field.
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