Articles on publicity and public relations
Three things that annoy journalists – and how to avoid them 1st March 2010
If you annoy journalists you will not get as much media coverage as you’re entitled to. Publicity Heaven’s new editor, who has just finished a ten year career in journalism, explores the three ways you can inadvertently annoy journalists… and how to ensure you don’t make these errors
The five ways your PR agency will waste your time and money 1st February 2010
There is a perception that buying PR is a risk. But it doesn’t have to be that way, when you avoid the five ways your PR agency will waste your time and money
PR + website traffic = revenue: The secrets of Direct Response PR revealed 1st February 2010
If you’re doing PR without ensuring it directly drives revenue in your business, then you’re wasting your time
5 PR ideas to get Christmas media coverage for your business 21st December 2009
Christmas is a great time to get free publicity – when you know exactly what journalists are looking for
The differences between online PR and traditional PR 29th October 2009
Find out how online PR is different to traditional PR and how you can use it to generate traffic for your website
3 things to do after you get media coverage 12th October 2009
If you go to all the effort of getting media coverage, you should make the most of it
5 easy ways to build your business brand 12th October 2009
There’s a lot of nonsense written about building a business brand. Here are three practical steps you can take
Effective press release distribution 14th September 2009
The right and wrong ways to send a press release to UK journalists
The magic ingredient to get more publicity 16th July 2009
Getting more free publicity for your business is simple when you learn what the magic ingredient is
The 3 main reasons journalists ignore your press release 14th July 2009
Learn how to easily write a press release for your business aimed at UK journalists
How to write a press release 8th July 2009
Learn how to easily write a press release for your business aimed at UK journalists
The 3 PR marketing ideas that will work best for your business 3rd July 2009
There are 58 ways to generate free publicity for your business. These are the three that work every time
Four free tools to see what people are saying about your business 29th June 2009
These days anyone can have an opinion about your business and easily share it online. You need to track what they are saying so you can do something about it
The number one rule to build a relationship with a journalist 22nd June 2009
There’s a myth in PR that you need good contacts. You don’t; you need good stories. Good contacts just make it easier to get those stories published. Here’s the golden rule to build a great relationship with a journalist
3 ways to turn PR coverage into customer attention 29th May 2009
Make your PR coverage work harder by turning it into more publicity, more customer attention and sales leads
How to turn Twitter into free publicity 29th May 2009
Twitter can be a clever way to attract the attention of journalists
3 proven ideas to generate publicity for your business 22nd May 2009
If you can’t think of any publicity ideas for your business, these three ideas work time and time again
Write press release headlines that capture journalists’ attention 28th April 2009
If there’s one copywriting skill you must develop, it’s the ability to write press release headlines
The scientific formula for free publicity 9th February 2009
A fun way to look at how you can apply story ideas in your quest to get free publicity
Why “drip drip” PR and marketing beats “bang and stop” every time 9th February 2009
If you don’t have much time for PR and marketing, focus on finding a small amount of time regularly
The recession could be your best PR opportunity yet 9th February 2009
A recession is the best time to do more PR and marketing than your competitors and eat their lunch
Why journalists don’t use your press releases 16th December 2008
If you send out press releases but don’t get free publicity, here are some reasons why
When to follow up a press release with a phone call 27th November 2008
If you’ve ever wondered whether to follow up a press release with a phone call, here’s the answer
How to create great stories to promote your business 7th January 2008
It’s easy to generate lots of clever ideas to get free publicity for your business
The businesses that grew big with PR 4th June 2007
When you are trying to get free publicity for your business, get inspiration from businesses that have used PR to make their brands unforgettable
The difference between publicity, PR and advertising 2nd April 2007
If you’ve ever been confused about the difference between PR, publicity and advertising, this guide explains it all
Fun publicity stunts to give your marketing a kick 30th May 2007
A publicity stunt can be a great way to attract plenty of attention to your business
Squeeze the most out of every media appearance 21st May 2007
Once you’ve got free publicity, there are some simple things you can do to get the most benefit for your business
When you should and shouldn’t use free publicity 9th May 2007
Free publicity is incredibly powerful when used in the right way. Find out the right and wrong ways to use it
Publicity tools explained (& how to write a press release) 10th April 2007
Getting free publicity is really easy, but you have to understand the tools that are most commonly used
7 simple ways any business can stand out (and beat the competition) 10th April 2007
If you need to draw attention to your business quickly but only have a short amount of time to spend on your marketing, focus on these seven things
