Articles on general marketing

5 rules for a great brand 18th January 2010
No matter how small your business, you can build a killer brand that customers will love. Here’s how


3 ways to keep customers satisfied 18th January 2010
Got lots of customers? Well done. Now don’t forget to focus on keeping them while you win more business. Here are three ways to do it


3 New Year’s resolutions to create the business you want in 2010 4th January 2010
Create the business you really want in 2010 with these three marketing resolutions


5 Christmas marketing tools to increase revenue for your business 14th December 2009
Christmas is a great time to use some unusual marketing methods to boost revenue for your business


5 ways to generate leads from networking events 30th November 2009
Networking can be an effective way to meet other business owners and potential clients. But you need an effective strategy to turn meetings into revenue


How to make Google AdWords work for your business 28th August 2009
Pay per click adverts are a very cost effective way to advertise online with zero financial risk. Here’s how


3 common marketing mistakes you must avoid 20th August 2009
Marketing is waste of money when you get it wrong. And most businesses get some aspect of their marketing wrong in one way or another


The 5 easy steps to run a customer survey on your website 10th August 2009
There’s a really simple way to find out what products and services your customers really want to buy from you: ask them!


The marketing mistakes that cripple your website 12th June 2009
Many business owners make a series of basic marketing mistakes on their website that stops it being the powerful marketing tool it could be


Why “drip drip” PR and marketing beats “bang and stop” every time 9th February 2009
If you don’t have much time for PR and marketing, focus on finding a small amount of time regularly


7 simple ways any business can stand out (and beat the competition) 10th April 2007
If you need to draw attention to your business quickly but only have a short amount of time to spend on your marketing, focus on these seven things