7 ways to improve your website’s performance
By Paul Green
On the internet, content is King. The more focused your website’s content, the better it will perform in search engines like Google.
Use this guide to give your content a boost and improve your website performance:
1) Use short, easy to read sentences: People scan rather than read websites. Aim for 10 words or less per sentence
2) Make sure your spelling and grammar is perfect: Use a spellcheck
3) Use lists: They help people understand your message quickly
4) Place keywords that describe your business & location: For example use “public relations ” and “Wellingborough” on every page. This helps boost your search engine results
5) Use original content: Articles offering free advice (just like this one) are appreciated by humans and search engines
6) Add, update and rewrite frequently: Add new pages and refresh others at least once a month
7) Give your content to other websites: This helps increase your visibility and boost your credibility. For example, I will make this content available to a couple of trusted businesses I work with
