Latest articles

Three things that annoy journalists – and how to avoid them 1st March 2010
If you annoy journalists you will not get as much media coverage as you’re entitled to. Publicity Heaven’s new editor, who has just finished a ten year career in journalism, explores the three ways you can inadvertently annoy journalists… and how to ensure you don’t make these errors


The five ways your PR agency will waste your time and money 1st February 2010
There is a perception that buying PR is a risk. But it doesn’t have to be that way, when you avoid the five ways your PR agency will waste your time and money


PR + website traffic = revenue: The secrets of Direct Response PR revealed 1st February 2010
If you’re doing PR without ensuring it directly drives revenue in your business, then you’re wasting your time


5 rules for a great brand 18th January 2010
No matter how small your business, you can build a killer brand that customers will love. Here’s how


3 ways to keep customers satisfied 18th January 2010
Got lots of customers? Well done. Now don’t forget to focus on keeping them while you win more business. Here are three ways to do it


Start an email newsletter for your business 4th January 2010
Here are the seven steps you should follow to set up an email newsletter for your business


3 New Year’s resolutions to create the business you want in 2010 4th January 2010
Create the business you really want in 2010 with these three marketing resolutions


5 PR ideas to get Christmas media coverage for your business 21st December 2009
Christmas is a great time to get free publicity – when you know exactly what journalists are looking for


5 Christmas marketing tools to increase revenue for your business 14th December 2009
Christmas is a great time to use some unusual marketing methods to boost revenue for your business


5 ways to generate leads from networking events 30th November 2009
Networking can be an effective way to meet other business owners and potential clients. But you need an effective strategy to turn meetings into revenue


3 more rules of effective email marketing 29th October 2009
More tips to convert your email list into revenue


The differences between online PR and traditional PR 29th October 2009
Find out how online PR is different to traditional PR and how you can use it to generate traffic for your website


3 things to do after you get media coverage 12th October 2009
If you go to all the effort of getting media coverage, you should make the most of it


5 easy ways to build your business brand 12th October 2009
There’s a lot of nonsense written about building a business brand. Here are three practical steps you can take


Effective press release distribution 14th September 2009
The right and wrong ways to send a press release to UK journalists


The powerful way to close a sale 28th August 2009
You might be getting 90% of the sale process right, but if you don’t ask for the sale you won’t get it


How to make Google AdWords work for your business 28th August 2009
Pay per click adverts are a very cost effective way to advertise online with zero financial risk. Here’s how


3 common marketing mistakes you must avoid 20th August 2009
Marketing is waste of money when you get it wrong. And most businesses get some aspect of their marketing wrong in one way or another


The 5 easy steps to run a customer survey on your website 10th August 2009
There’s a really simple way to find out what products and services your customers really want to buy from you: ask them!


The 4 rules of great email marketing 17th July 2009
If you’re not making the most of email marketing yet, there are four rules you must follow to make it great


The magic ingredient to get more publicity 16th July 2009
Getting more free publicity for your business is simple when you learn what the magic ingredient is


The easy way to write new website content 15th July 2009
Creating new website content doesn’t have to be difficult with this clever free technique


The 3 main reasons journalists ignore your press release 14th July 2009
Learn how to easily write a press release for your business aimed at UK journalists


How to write a press release 8th July 2009
Journalists get hundreds of press releases a day and ignore 99% of them. Here’s why, and how to make sure yours are read


The 3 PR marketing ideas that will work best for your business 3rd July 2009
There are 58 ways to generate free publicity for your business. These are the three that work every time


Four free tools to see what people are saying about your business 29th June 2009
These days anyone can have an opinion about your business and easily share it online. You need to track what they are saying so you can do something about it


The number one rule to build a relationship with a journalist 22nd June 2009
There’s a myth in PR that you need good contacts. You don’t; you need good stories. Good contacts just make it easier to get those stories published. Here’s the golden rule to build a great relationship with a journalist


The marketing mistakes that cripple your website 12th June 2009
Many business owners make a series of basic marketing mistakes on their website that stops it being the powerful marketing tool it could be


3 ways to turn PR coverage into customer attention 29th May 2009
Make your PR coverage work harder by turning it into more publicity, more customer attention and sales leads


How to turn Twitter into free publicity 29th May 2009
Twitter can be a clever way to attract the attention of journalists


3 proven ideas to generate publicity for your business 22nd May 2009
If you can’t think of any publicity ideas for your business, these three ideas work time and time again


How to write email newsletters your customers will read 11th May 2009
7 rules to create newsletters that people will both read and respond to


Write press release headlines that capture journalists’ attention 28th April 2009
If there’s one copywriting skill you must develop, it’s the ability to write press release headlines


The scientific formula for free publicity 9th February 2009
A fun way to look at how you can apply story ideas in your quest to get free publicity


Why “drip drip” PR and marketing beats “bang and stop” every time 9th February 2009
If you don’t have much time for PR and marketing, focus on finding a small amount of time regularly


The recession could be your best PR opportunity yet 9th February 2009
A recession is the best time to do more PR and marketing than your competitors and eat their lunch


5 vital features in every customer magazine 13th January 2009
To make sure readers pick up and read your customer magazine, you must include some vital features


5 SEO content basics for every website 13th January 2009
Follow these basic rules to get better Search Engine Optimisation for your website


Why journalists don’t use your press releases 16th December 2008
If you send out press releases but don’t get free publicity, here are some reasons why


5 golden rules of email newsletters 27th November 2008
If you want your email newsletters to generate business follow these five golden rules


When to follow up a press release with a phone call 27th November 2008
If you’ve ever wondered whether to follow up a press release with a phone call, here’s the answer


Free tools to find the best keywords for website content 1st November 2008
Don’t second guess the keywords people are searching for. Use these free tools to know for sure


How to use a customer magazine to improve retention 1st November 2008
If you have a membership business, a customer magazine can be the perfect tool to improve retention


10 ideas for easy newsletter content 1st November 2008
Generating powerful newsletter content is easy with these ideas


How to create great stories to promote your business 7th January 2008
It’s easy to generate lots of clever ideas to get free publicity for your business


How to generate new business from lapsed clients 11th June 2007
There are two ways to boost sales in your business: either get more clients, or sell more to your existing clients


The businesses that grew big with PR 4th June 2007
When you are trying to get free publicity for your business, get inspiration from businesses that have used PR to make their brands unforgettable


Fun publicity stunts to give your marketing a kick 30th May 2007
A publicity stunt can be a great way to attract plenty of attention to your business


Squeeze the most out of every media appearance 21st May 2007
Once you’ve got free publicity, there are some simple things you can do to get the most benefit for your business


When you should and shouldn’t use free publicity 9th May 2007
Free publicity is incredibly powerful when used in the right way. Find out the right and wrong ways to use it


Publicity tools explained (& how to write a press release) 10th April 2007
Getting free publicity is really easy, but you have to understand the tools that are most commonly used


7 simple ways any business can stand out (and beat the competition) 10th April 2007
If you need to draw attention to your business quickly but only have a short amount of time to spend on your marketing, focus on these seven things


7 ways to improve your website’s performance 3rd April 2007
Use these simple tips to attract more search engine traffic


The difference between publicity, PR and advertising 2nd April 2007
If you’ve ever been confused about the difference between PR, publicity and advertising, this guide explains it all