Articles on publicity and public relations
Five ways to get more from your press release 23rd November 2011
Now you have that all important newsworthy angle and killer headline to boot, all that’s left to do is send your press release out to journalists across the country. Well, you could do that but you may be missing out on a world of opportunity. Implement the following steps to ensure you get that little bit extra out of your press release.
The essential information needed in every press release 15th November 2011
A press release should contain all of the information that a journalist needs to create a newsworthy article for their publication as well as any extra information about yourself and your business. Planning your release is essential and will help you to gather information easily.
When you SHOULDN’T send a press release 2nd November 2011
Once you have written your killer press release and highlighted the relevant publications to distribute to, it is very hard to stop yourself from hitting the send button. But before you do, it is important that you consider where traffic will go once your release has been sent out.
The mistakes that will kill your press release 1st November 2011
Press releases are a great way to generate free publicity for your business but it is vital that you format the release properly and include an attention grabbing headline. The excitement and rush to get your business publicity can often lead to some very avoidable mistakes that mean you don’t receive coverage.
How to find the best press release service 18th October 2011
Here’s how to pick the right press release service for your business.
Press release distribution: UK media outlets that you might not have thought of 10th October 2011
Once you have written your press release, you need effective press release distribution to get it in front of the right journalists. When you think about where to send your press release, it’s easy to come up with the big newspapers and magazines, but these are not your only options for press release distribution.
The pros and cons of a press release service 4th October 2011
If you are just starting off with your publicity, or are thinking about what you could do to increase on the publicity you are already generating, you might be considering using a press release service. Whether or not a press release service is right for your business depends on a number of factors, but this list of pros and cons can help you influence your decision.
Press release distribution – where to start? 23rd September 2011
So, you have written an intriguing, interesting press release with a catchy headline and a killer story. Surely now you can sit back, relax and wait for the publicity to bring customers to your door? Unfortunately, it’s not that simple. You need to get started on your press release distribution.
DIY press release or press release service? 13th September 2011
Press releases are a wonderful tool that small business owners can use to improve their credibility and generate leads, making potential customers aware of their business and the products and services they provide. Writing and submitting a press release yourself isn’t the only way to get that publicity. You might also want to consider using a press release service.
Starting a new business? Five essentials to get publicity 5th September 2011
One of the best times to get publicity for your business is in its first year. Journalists love things that are new, including businesses. But there are hundreds of businesses starting up every day, and many of them will be clamouring for PR. So you need to make sure yours stands out.
Websites that make your press release go further 30th August 2011
Sometimes you will have spent hours or even days crafting the perfect press release, only to find that it has not been picked up by any of the media contacts that you have submitted it to. However, you can turn to the web so that your hard work doesn’t go to waste and your business gets the publicity you have been looking for.
Become a trusted expert and get paid to publicise your business 22nd August 2011
The idea of being paid to publicise your business may seem like a pipe-dream, but it is possible. By marketing yourself as an expert in a particular field you can make money while gaining valuable exposure for your business and the products and services you provide.
The cliche’s true – a good PR picture really does speak a thousand words 16th August 2011
It’s always been said that a picture can speak a thousand words, and nowhere is this more true than in the world of those who are looking for free publicity. A good picture is much more likely to get noticed than the most carefully crafted press release will ever be
Press release writing: Make the journalist’s job easier 12th July 2011
Here’s a fascinating insight into the way journalists think – and how to capitalise on their time pressures to get yourself more publicity
Using social media for free business publicity 5th July 2011
For every nine minutes someone spends online, two of those is on social media. It’s needs to be a critical part of your publicity strategy. And here’s how to do it
5 step process to generate website traffic from free publicity 9th August 2010
The Direct Response PR & Marketing Strategy that helps you get free publicity, turn it into website traffic, and that trafic into leads
How to be a great guest during radio interviews 12th July 2010
If you can make the radio station happy with your first radio interview, they’ll ask you back time and time again, giving you lots of free publicity for your business
How to position yourself as an expert to customers and journalists 13th April 2010
Journalists love experts. And so do prospects and customers. Position yourself correctly as an expert and you can command a greater loyalty, plus put your prices up
Five ways to get the most out of a competition giveaway 15th March 2010
Running a competition in the media to give away your product or service is a smart publicity move, so long as you do it the right way
Three things that annoy journalists – and how to avoid them 1st March 2010
If you annoy journalists you will not get as much media coverage as you’re entitled to. Publicity Heaven’s new editor, who has just finished a ten year career in journalism, explores the three ways you can inadvertently annoy journalists… and how to ensure you don’t make these errors
The five ways your PR agency will waste your time and money 1st February 2010
There is a perception that buying PR is a risk. But it doesn’t have to be that way, when you avoid the five ways your PR agency will waste your time and money
PR + website traffic = revenue: The secrets of Direct Response PR revealed 1st February 2010
If you’re doing PR without ensuring it directly drives revenue in your business, then you’re wasting your time
5 PR ideas to get Christmas media coverage for your business 21st December 2009
Christmas is a great time to get free publicity – when you know exactly what journalists are looking for
The differences between online PR and traditional PR 29th October 2009
Find out how online PR is different to traditional PR and how you can use it to generate traffic for your website
3 things to do after you get media coverage 12th October 2009
If you go to all the effort of getting media coverage, you should make the most of it
5 easy ways to build your business brand 12th October 2009
There’s a lot of nonsense written about building a business brand. Here are three practical steps you can take
Effective press release distribution 14th September 2009
The right and wrong ways to send a press release to UK journalists
The magic ingredient to get more publicity 16th July 2009
Getting more free publicity for your business is simple when you learn what the magic ingredient is
The 3 main reasons journalists ignore your press release 14th July 2009
Learn how to easily write a press release for your business aimed at UK journalists
How to write a press release 8th July 2009
Learn how to easily write a press release for your business aimed at UK journalists
The 3 PR marketing ideas that will work best for your business 3rd July 2009
There are 58 ways to generate free publicity for your business. These are the three that work every time
Four free tools to see what people are saying about your business 29th June 2009
These days anyone can have an opinion about your business and easily share it online. You need to track what they are saying so you can do something about it
The number one rule to build a relationship with a journalist 22nd June 2009
There’s a myth in PR that you need good contacts. You don’t; you need good stories. Good contacts just make it easier to get those stories published. Here’s the golden rule to build a great relationship with a journalist
3 ways to turn PR coverage into customer attention 29th May 2009
Make your PR coverage work harder by turning it into more publicity, more customer attention and sales leads
How to turn Twitter into free publicity 29th May 2009
Twitter can be a clever way to attract the attention of journalists
3 proven ideas to generate publicity for your business 22nd May 2009
If you can’t think of any publicity ideas for your business, these three ideas work time and time again
Write press release headlines that capture journalists’ attention 28th April 2009
If there’s one copywriting skill you must develop, it’s the ability to write press release headlines
The scientific formula for free publicity 9th February 2009
A fun way to look at how you can apply story ideas in your quest to get free publicity
Why “drip drip” PR and marketing beats “bang and stop” every time 9th February 2009
If you don’t have much time for PR and marketing, focus on finding a small amount of time regularly
The recession could be your best PR opportunity yet 9th February 2009
A recession is the best time to do more PR and marketing than your competitors and eat their lunch
Why journalists don’t use your press releases 16th December 2008
If you send out press releases but don’t get free publicity, here are some reasons why
When to follow up a press release with a phone call 27th November 2008
If you’ve ever wondered whether to follow up a press release with a phone call, here’s the answer
How to create great stories to promote your business 7th January 2008
It’s easy to generate lots of clever ideas to get free publicity for your business
The businesses that grew big with PR 4th June 2007
When you are trying to get free publicity for your business, get inspiration from businesses that have used PR to make their brands unforgettable
The difference between publicity, PR and advertising 2nd April 2007
If you’ve ever been confused about the difference between PR, publicity and advertising, this guide explains it all
Fun publicity stunts to give your marketing a kick 30th May 2007
A publicity stunt can be a great way to attract plenty of attention to your business
Squeeze the most out of every media appearance 21st May 2007
Once you’ve got free publicity, there are some simple things you can do to get the most benefit for your business
When you should and shouldn’t use free publicity 9th May 2007
Free publicity is incredibly powerful when used in the right way. Find out the right and wrong ways to use it
Publicity tools explained (& how to write a press release) 10th April 2007
Getting free publicity is really easy, but you have to understand the tools that are most commonly used
7 simple ways any business can stand out (and beat the competition) 10th April 2007
If you need to draw attention to your business quickly but only have a short amount of time to spend on your marketing, focus on these seven things
